Being from the UK I had no idea who Casey Abrams was until this press release came to my attention! Casey has just finished sixth in this year’s American Idol season, but more importantly than that he has launched a national disease-awareness campaign called IBD Icons. Casey, was diagnosed with the inflammatory bowel disease called ulcerative colitis two years ago. This campaign will raise awareness of UC and Crohn’s Disease and celebrate the courage and persistence of people with either Disease.
“When I was diagnosed with UC in college, I was scared that I wouldn’t be able to balance my health and my music. I could barely find the energy to walk to class, let alone carry a bass around campus,” Casey said in his press release announcing the campaign. “But I decided UC was just an obstacle I had to rise above in order to pursue making music. I want to let people know that if you stay positive and have the courage to ask for the help you need early on, anyone can live beyond this disease.”
The IBD Icons website will allow the 1.4 million Americans affected by ulcerative colitis, chronic digestive diseases and Crohn’s disease, to share their experiences and enter for a chance to the win the title of “IBD Icon.”
Six finalists will be chosen from those who submit their stories. After a national vote, one finalist with UC and one with Crohn’s disease will be named the 2011 IBD Icons and win a trip to the Zappos.com Rock ‘n’ Roll Las Vegas Marathon & ½ Marathon on December 4, 2011, to benefit the Crohn’s & Colitis Foundation of America, where Casey Abrams will perform.
Apparently, the IBD Icons campaign is sponsored by Janssen Biotech, Inc., in partnership with the Crohn’s and Colitis Foundation of America.
Super good luck with this campaign Casey – this is a wonderful way to raise awareness of the struggles people with IBD face – and how we get through such struggles.
Visit the IBD icons website here: https://www.ibdicons.com/